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Monetization in Games ft. John Romero

Aalto University Developing Entrepreneurship (Aalto ENT) and International Game Developers Association (IGDA) Finland are co-organizing a seminar that brings top experts from the games industry to Finland to talk about monetization.

A Learning Seminar on How to Monetize in Games "Effectively and Ethically"

Speakers include the legendary Doom Co-Creator John Romero, Oscar Clark (Co-Founder at Fundamentally Games), Michail Katkoff (Director of Product Management at Rovio), Vesa Jutila (Co-founder of Hatch Entertainment), and Jakub Marek (Lead Analyst at Cellense). They will share their experiences on effective and ethical ways to monetize games.

The seminar hosts university students, game makers, as well as experts in a new setup focused on learning. Participants will work together, using group facilitation techniques and methods from the Game Executive (Aalto ENT’s world-class leadership program), to hack monetization from various viewpoints, e.g., design, product management, players/users, and technology. By the end of the seminar, each group will submit a 2-3 minutes video about their key findings, and the winners will be selected and announced by John Romero at the after party.

We are also inviting companies outside of the games for cross-industry discussions.

The seminar is held at Aalto Design Factory on October 19, 2018, in Espoo, Finland. Seats are limited to 200 people attending in person, and the talks will be live-streamed for up to 5000 worldwide audiences.


09:00 – 09:30 Opening the Seminar
09:30 – 10:00 Intro to Finnish Games by Suvi Latva
10:00 – 11:00 Oscar Clark: The Bare Bones of Scalable Design
11:00 – 12:00 Michail Katkoff: When to Monetize?
12:00 – 12:30 Vesa Jutila: Cloud Gaming: A New Monetization Model For Mobile
12:30 – 13:00 Jakub Marek: Analytics & Monetization - A Case!
13:00 – 14:00 Lunch
14:00 – 16:00 Let the Hacking Begin!
16:00 – 17:00 John Romero: Profitability Practices 
17:00 – 18:00 Masters of DOOM - Book Signing
18:00 – 19:00 Closing the Seminar 
19:00 – 20:00 Transport to the afterparty
20:00 – 23:30 Afterparty

Visit: Aalto Design Factory

Follow us on Twitter @gameexecutive #gameexecutive



The number of places is limited; to participate in the program, an applicant must receive and accept an offer of participation from Aalto University Executive Education.

Early submission of a full application will increase your chance of obtaining a place on the program. Participants will be selected by the program steering group, which is formed of leading industry professionals.

Program start