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Game Executive

Where the games universe meets global heroes

Game Executive explores the games universe and prepares you to deal with the global challenges of managing and building a successful business. The program offers you an opportunity to forge meaningful connections with experts in the industry, venture capitalists, publishers and other potential partners. It is a unique 6-day boot camp, super intensive but extremely beneficial for individuals and companies – big or small – seeking high growth and development opportunities.

We invite world-class speakers and top professors from all over the world to be part of the program. We partner with the best people – local and global – to deliver a truly unforgettable experience. And we provide a safe, inspiring and multi-cultural learning environment to accommodate your development needs.

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Learn about the latest academic research and trends from top professors in the field of business management, leadership and entrepreneurship
Acquire the necessary know-how for managing companies involved in the video games industry
Become more strategic and business savvy
Meet and discuss with like-minded people, including experts in the industry
Learn how to make the right decisions and avoid crucial mistakes
Visit companies and organizations involved in the gaming sector


The Game Executive program is designed to meet the strategic business needs of individuals and companies involved in the video games industry. The program will help you to take the next step in your career and to develop your skills and know-how, and will inspire you to find solutions for current challenges in your projects.

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It is recommended for

  • Directors/founders of game companies or startups
  • Heads of departments/team leaders/managers in the games industry
  • Public sector leaders concerned with games, entrepreneurship and funding
  • Professionals involved in the gaming sector, for example in design, marketing, PR, HR or law firms
  • Other professionals with, or with a potential for, managerial and/or leadership roles

Contents and Schedule

Game Executive combines lectures and workshops from top level professors with company visits and talks from experts in the gaming industry.

It offers a 360 degree learning environment in which participants develop the necessary skills and knowledge for managing and building a successful business, not just games.


Key Instructors

Dr. Peter Zackariasson

Lecturer in marketing at University of Gothenburg

CEO at Vasa Marketing

Peter Zackariasson is associate professor in marketing at University of Gothenburg, School of Business, Economics and Law.

For over 15 years he has studied the cultural industries, with a special focus on the video game industry. The results from these research endeavours has resulted in numerous peer-reviewed articles, book, edited books, chapters and conference papers.

He has also been instrumental in enabling collaboration between arts and business faculties at University of Gothenburg. Fruitful collaborations in several research centres, e.g.: Business and Design Lab, and Centre for Game Research.

In addition he is also CEO of Vasa Marketing, a consultancy company specifically focused on providing marketing knowledge to cultural industries in order to improve the possibility of establishing strong organisations with solid consumer bases.

Jami Laes

CEO / Founder at Futureplay Ltd

Jami Laes entered the mobile games industry already in 2000, working as a game designer. In 2004 Jami joined Sumea Interactive which was soon acquired by Digital Chocolate where over the course of almost eight years, he helped to create hit titles like Tower Bloxx and almost 200 other games on numerous platforms from J2ME to XBLA and everything else in-between.

Jami joined Playfish as the VP Global Studios in 2011. His role at Playfish was to oversee the work of all their global studios, helping develop the Award winning Sims Social game as well as delivering the vision, mission, and creating even more amazing products like SimCity Social.

After Playfish he took over the flight of the Angry Birds at Rovio Entertainment, leading Rovio Games for almost two years. Finally in 2015 he co-founded his own mobile gaming studio Futureplay Games, which has produced view-to-play hit games such as Farm Away!, Build Away! and, Craft Away!

Jami combines an unique blend of creative process leadership, mobile and social platform expertise as well as his experience as a tv-show host in Finland!

Tomi Huttula

Senior Director of Product Management at Electronic Arts

Tomi is a product leader specialized in creating innovative high monetization consumer and developer software solutions. He is experienced with product definition and launches for a leading free-to-play games platform, mobile and Web advertising and loyalty program solutions, application stores, developer SDKs and mobile phones used by millions of customers in over 200 countries.

Solid design and user experience understanding, creating the #1 rated Nokia online service, using innovation and rapid prototyping methods based on the Stanford design thinking methods. Over a decade of experience in online service product management and development.

John Romero

President at Romero Games Ltd

Award-winning programmer, Game designer

John Romero is an award-winning programmer, game designer and level designer whose work spans over 130 games, 108 of which have been published commercially. Romero is considered to be the "father of first person shooters" having led the design and contributed to the programming and audio design of the iconic and genre-defining games Wolfenstein 3D, DOOM, Quake, Heretic and Hexen.

Romero is also was also one of the earliest supporters of eSports and a professional-level DOOM and Quake player. To date, Romero has co-founded eight successful game companies including the likes of id Software and most recently Romero Games in Galway, Ireland. He is considered to be among the world’s top game designers, and his products have won well over 100 awards.

Romero most recently won the Legend Award at 2017’s Develop: Brighton and a Lifetime Achievement Award at the Fun & Serious Games Conference. One of the earliest indie developers, Romero began working in the game space in 1979 on mainframes before moving to the Apple II in 1981. He is a completely self-taught programmer, designer and artist, having drawn his inspirations from early Apple II programmers. 

Dr. Riitta Lumme-Tuomala

Head of Growth, Aalto University Executive Education

Riitta Lumme-Tuomala’s key qualifications are in the areas of leadership, especially from the point of view of different generations at the same workplace, young potential development, talent management and individual diversity (MBTI Step I and Step II Certification) and self- leadership. She is an experienced and frequent lecturer on the mentioned topics.

At Aalto University Executive Education Lumme-Tuomala is responsible for marketing, communications, and alumni relations heading a team of seven marketing professionals. She is also responsible for the Russian business area cooperating with top Russian business schools, and developing Talent Management and High Potential concepts and programs.

Lumme-Tuomala holds a Master of Sciences degree in Economics with a major in International Marketing from the Helsinki School of Economics and EMBA degree from HSE Executive Education. She defended her DBA dissertation on Talent Management in June 2017. Her work experience include Pfizer (HRD Manager 2001 – 2005), Mercuri Urval (2000 – 2001), the International Federation of Red Cross and Red Crescent Societies (Regional Finance Officer, Africa 1995 – 1999).

Dr. Shailendra Vyakarnam

Director of the Bettany Centre for Entrepreneurship at Cranfield School of Management



Dr. Vyakarnam has combined academic, practitioner and policy interests to provide advice to governments and on the development of entrepreneurial ecosystems, technology commercialization and entrepreneurship education.

He has mentored entrepreneurs and held non-executive directorships of small firms in addition to developing growth programs for SMEs over several years. From 2003 to 2015 he focused on the development of practitioner-led education for entrepreneurship at the University of Cambridge Judge Business School, Centre for Entrepreneurial Learning.

Dr. Vyakarnam is specialized in board room team development across industries, business growth strategies, mentoring early stage businesses. He is familiar with most industry sectors due to the long experience of working with businesses.

Dr Vyakarnam was awarded "Best Entrepreneurship Professor" at the 2nd Asian Business Schools Awards in 2011. In 2012 he was elected to the prestigious European Academy of Science and Arts.

Dr. Fabian Sepulveda

Senior Advisor at Aalto University Executive Education

Dr. Fabian Sepulveda has over 20 years of working experience in engineering, management consulting and investment banking with several organizations including Lucent Technologies, A.T. Kearney, and JP Morgan.

Currently he is actively involved in Finland’s entrepreneurial ecosystem as a startup coach and Lean Launchpad® trainer, and helps organizations understand and execute Lean Startup methodologies and customer development. Fabian teaches Venture Formation and other courses at the Aalto Ventures Program and Aalto University Executive Education.

He cofounded eyescubed, a startup in automotive technology, and also cofounded Courage Ventures Advisory, which provides entrepreneurship training and development to leading private and public organizations. He is also a cofounding Partner of Courage Ventures Management, a fund investing in health & wellness, education, and environment verticals.

Fabian has a BSc in Electrical Engineering, an MSc in Finance and a PhD in International Entrepreneurship.

Janos Perei

Chief Marketing Officer, TreasureHunt (GmbH)

Janos Perei is a seasoned digital marketer with core focus on advertising technologies and media management. Held various positions in marketing and advertiser companies with key emphasis on setting up, managing and optimising performance based marketing activities leveraging online and mobile media outlets.

Janos currently assumes overall responsibility of the marketing activities and the media services business unit at TreasureHunt, a Berlin based mobile gaming company. He also works as a mobile marketer for mercury black, a mobile marketing company specialising in the gaming and app industry.

Janos holds a Master of Sciences degree in Economics and Business Administration with a major in Innovation Management from the Aarhus School of Business, Aarhus University and a Diploma in Marketing Communications from the International Advertising Association.


Entry Requirements and Fee

Entry Requirements

Applicants for the program must

  1. Be working in an established game company or a company serving the gaming sector
  2. Hold or be in line for a managerial or senior specialist position in a game company or be a founder/partner of a game company or a company serving the gaming sector
  3. Have a good command of both written and spoken English (official language tests not required)
  4. Complete the online application form with all information

Program Fee

The program fee is € 4,950 (+ VAT). We offer an Early Bird program fee of 4,450 (+ VAT) valid until July 31, 2018. From August 1, 2018 onwards the fee is € 4,950 (+ VAT).

The program fee includes in-class materials, lunches and coffee breaks during the program days. Please note that the program fee does not include travel expenses or accommodation. VAT is applicable to Finnish companies and private persons.



The number of places is limited; to participate in the program, an applicant must receive and accept an offer of participation from Aalto University Executive Education.
Early submission of a full application will increase your chance of obtaining a place on the program. Participants will be selected by the program steering group, which is formed of leading industry professionals.

Program start