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Design Your Pitch - Pitch Your Design

Pitching and Beyond Pitching

This workshop is for designers, artists and design students. We have created for you an inspiring workshop to help you pitch your creations to buyers, partners and investors.

The workshop consists of two parts:

  1. The Fundamentals of Pitching
  2. Improvisation and Acting

In today’s world, it is not enough to create perfect products, services or designs, but it is crucial to find the right buyers, partners, investors and/or markets in order to sell them. This workshop will offer the tools for pitching and beyond pitching.


This intensive bootcamp is organized by Aalto University Developing Entrepreneurship together with Habitare and Finlayson with the aim to help designers and artists to improve their communication skills, create perfect pitches and encourage them to network with different stakeholders.

In 2017 the workshop was held on September 13, 2017 from 9:00 until 17:00 followed by a pitching event on the next day. Participants had 24 hours to prepare a pitch, which was presented to a panel of judges consisting of potential buyers, partners, and investors. Among the judges, there were Jukka Kurttila (CEO, Finlayson), Pekka Mattila (Professor of Practice, Aalto University School of Business) and many others from Finland and Europe. This was a unique opportunity to receive meaningful feedback on your pitches and designs, if not sell them.

The best pitches 2017 were awarded by Habitare. In addition, the most potential teams have the opportunity to be invited to an exclusive one-to-one mentoring sessions with one of the judges.

Read more (in Finnish): Toni Kitti pitchasi parhaiten

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Learn how to design your pitch and pitch your design
Pitch your designs to relevant audiences
Network and discuss with like-minded peers


The program is targeted for designers, artists and design students working in areas related to the Habitare Fair: interior, furniture, product, industrial and textile design.

If you have any questions, please do not hesitate to contact us.

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Contents and Schedule

The first part of the workshop is on how to create a perfect pitch for your design, product or service. The second part will focus on adapting and customizing your pitch to different situations. For example: How to talk to potential buyers? How to approach partners? How to get funded? How to network with different stakeholders?

The workshop will use methods from the startup world and improvisation theatre and acting. We will also briefly discuss self-branding, strategy, entrepreneurship and psychology.

Program Fee and Application

How can you join?

The workshop is free of charge, and places are limited.

We will only select 50 participants who demonstrate high motivation for learning and have a clear idea or design. Please provide the following:

  • A brief description of who you are as a designer and/or artist
  • Your motivation to join the workshop and pitching
  • An idea/design that you would like to present. It can be a design, sketch, prototype etc.

NB: If you do not have a design and still feel that the workshop is helpful for you, please tell us about it.

Please leave us your contact information, we will keep you posted.

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