What is it?
The Corporate Startup program empowers corporate teams to adopt startup practices and jump-start an entrepreneurial culture in their own organizations. Corporate Startup is an experiential program. It empowers teams to actively search for repeatable and scalable business models for their own organizations. The program immerses participants in developing, testing, and iterating innovative business model hypotheses. This happens through a customer driven process.
How does it work?
The aim is to help organizations that seek disruptive business opportunities learn to fail less often and at a lower cost. The Corporate Startup method is based on agile development in an iterative cycle of customer discovery. This cycle drives all efforts. In essence, the method combines customer development with business model innovation.
At each session, the teams receive focused contributions and feedback from the program’s coaches and mentors. These typically include serial entrepreneurs, VCs, and business angels.
The Corporate Startup program is for multidisciplinary teams. Teams are selected for the program based on commitment level, team composition, and the scalability of the opportunity. The best fit for the program are companies who want to empower their teams to be more entrepreneurial and seek new opportunities. Participants gain stronger customer development skills and a more entrepreneurial and agile mindset.
The program has a flexible duration of 5 to 10 weeks with weekly sessions of 4 hours. Additional customized workshops can be organized on demand.